Xandr Launch Campaign

Role: Creative Director

Led the creative strategy for Xandr's launch campaign, communicating the value proposition of addressable advertising in a post-cookie digital landscape.

Challenge
Articulating the benefits of addressable advertising to marketers facing the deprecation of third-party cookies, while differentiating individual-level targeting from traditional demographic-based approaches.

Approach
Developed campaign messaging that emphasized personalized engagement based on consumer behaviors and preferences rather than broad demographic targeting. Focused on demonstrating how addressable advertising optimizes marketing spend by connecting brands with relevant audiences.

Outcome
Created various launch campaigns that effectively positioned Xandr's addressable advertising platform as a solution for personalized, efficient customer engagement in the evolving digital advertising ecosystem.