Justice League

AT&T Retail Experience
Client
AT&T
Timeline
4 WEEKS
Services
About

Justice League Unleashed: Immersive In-Store Experience for AT&T

As the creative lead, my role involved guiding the team through the challenges of bringing the Justice League premiere to life in our store signage. With limited resources and high expectations, I worked alongside talented artists to create visuals that would do justice to the film. Together, we aimed to immerse customers in the world of Justice League, crafting narratives that captured the essence of each character. Despite the hurdles, our collaborative effort resulted in a presentation that seamlessly integrated with the cinematic universe, setting the stage for an unforgettable experience for our customers.
Challenge

Limited Resources, High Expectations

Crafting in-store signage for the Justice League premiere posed a significant challenge. With only character stills and trailers at our disposal, we faced the daunting task of creating captivating visuals that would do justice to the highly anticipated film.

Goal

Immersive Representation, Compelling Narratives

Our goal was clear: to immerse customers in the world of Justice League through dynamic narratives that captured the essence of each character. Collaborating with talented 3D artists, we aimed to construct environments and devices that not only mirrored the movie's aesthetics but also conveyed the powerful themes central to the storyline.

Result

Engaging Presentation, Seamless Integration

Despite the challenges, our team delivered an engaging presentation that seamlessly integrated with the cinematic universe of Justice League. From meticulously crafted scenes to captivating device lock-ups, our in-store signage not only showcased the character line-up but also enticed customers with bundle-focused offers, setting the stage for an unforgettable movie experience.

Contact

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