Bridging Entertainment and Mobility: Award-Winning In-Store Experience
Redefining Brand Perception
Developing in-house retail graphics posed a significant challenge: shifting the perception of AT&T from a telecom brand to an entertainment brand. With this transformation, we faced the task of seamlessly integrating HBO content while ensuring that AT&T products remained the focal point.
Entertainment-Centric Signage Integration
Our goal was clear: to create signage that presents HBO content in a unique and engaging manner, showcasing AT&T as a gateway to entertainment. Rather than allowing devices to dominate the visuals, we aimed to seamlessly fuse AT&T mobility with captivating HBO narratives, guiding customers towards a perception of AT&T as an entertainment provider.
Seamless Integration and Award-Winning Success
One key element that made this in-store campaign successful was the integration of beautifully modeled, agnostic glass devices. This allowed the content to be presented through the devices without cluttering the message with an extra layer of branding. This solution also eliminated the need for third-party approvals, sidestepping potential roadblocks. The in-store presentation was well received and won two golds from the 2017 IHAF AWARDS. Ultimately, this project contributed to our AT&T Creative Services team being named the 2017 In House Agency of the Year.
