Foot Locker Retail Campaigns

Role: Creative Director

Developed promotional campaigns for Foot Locker and Lady Foot Locker, creating in-store materials for brand partnerships including Reebok, Converse, and Mizuno.

Challenge
Designing promotional banners that effectively communicated distinct brand messages across diverse product lines and customer demographics, from celebrity-endorsed Reebok releases to region-specific Mizuno campaigns targeting Brazilian travelers.

Approach
Created targeted visual campaigns tailored to each brand's positioning and audience. Integrated celebrity endorsements (Mary J Blige, Leighton Meester) for Reebok's Classic and Top Down lines, highlighted exclusive Converse releases, and developed localized messaging to capitalize on specific customer segments.

Outcome
Delivered nationwide retail campaigns that supported product launches and seasonal promotions across multiple footwear brands, contributing to in-store traffic and sales during key promotional windows.