Portfolio Overview

Welcome! I'm a Creative Director with 25+ years of experience leading brand strategy, campaign development, and experiential design for Fortune 500 companies and emerging brands. My work spans telecommunications, entertainment, spirits, and retail—creating everything from large-scale product launches and retail experiences to complete brand identities and apparel programs.

At AT&T, I directed creative initiatives that repositioned the brand from telecom provider to entertainment destination, developing in-store experiences, customer communications, and innovative advertising campaigns for products like DIRECTV and Xandr. I've led high-profile entertainment partnerships including Lady Gaga's AT&T TV Super Saturday Night and Justice League premiere campaigns, and worked with major retail brands like Foot Locker on national promotional campaigns.

My approach combines strategic thinking with hands-on creative execution—whether that's crafting unconventional launch activations at Cannes Lions, building brand identities from the ground up for startups like Devil's Reef Rum, or designing album packaging for platinum Hip-Hop artists at Sony's Load Records. I excel at translating complex business objectives into compelling visual narratives that connect with audiences and drive results.

Take a look around!