Cannes Lions

Cannes Lions

Cannes Lions

Main Image
Main Image
Main Image

Year

2018

Client

Xandr

Service

Event Design

Location

Cannes France

Cannes Lions

Xandr Cannes Launch Installation

Role: Creative Director

Conceived and executed Xandr's launch activation at Cannes Lions, wrapping the Intercontinental Hotel in a large-scale installation featuring only the brand's URL—no messaging, no explanatory copy.

Challenge
Introducing AT&T's new addressable advertising platform at the industry's most saturated event without adding to the noise of traditional advertising and messaging.

Approach
Created a minimalist, Cristo-inspired building wrap that relied entirely on visual impact and mystery to generate intrigue. The installation, visible from ground level and air traffic, featured only a URL, allowing curiosity to drive engagement rather than explicit messaging.

Outcome
The silent launch generated industry conversation and media coverage including AdAge, establishing Xandr's presence through an unconventional approach that demonstrated the brand's understanding of attention economics in advertising.

Have a project in mind?

Email me: sanchez@renardnyc.com
Open to freelance and full-time roles

© Sanchez Stanfield 2026

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