AT&T Lifestyle Photography Campaign

Role: Creative Director

Directed a still life photography campaign for AT&T that positioned mobile devices as entertainment platforms without relying on traditional lifestyle imagery or talent.

Challenge
Creating personalized, relatable messaging at scale while avoiding conventional stock photography and people-focused visuals that would require extensive approvals and licensing.

Approach
Collaborated with copywriters, designers, producers, and photographers to develop lifestyle scenarios told entirely through still life compositions. Created narrative scenes using devices, props, and environmental elements to suggest entertainment moments and personal contexts.

Outcome
Produced a scalable campaign system that communicated entertainment use cases through visual storytelling, providing fresh creative assets while streamlining production timelines and costs.