Justice League Premiere Campaign

Role: Creative Lead

I directed the creative development of in-store signage for the Justice League film premiere, collaborating with 3D artists to transform limited source materials—character stills and trailers—into immersive retail experiences.

Challenge
Creating compelling visuals with minimal assets while meeting high expectations for a major film release.

Approach
Working closely with our design team, we developed custom environments and compositions that captured each character's essence and reflected the film's visual language. Our focus was translating cinematic storytelling into effective retail signage that would resonate with customers.

Outcome
Delivered a cohesive suite of in-store materials that showcased the character lineup, promoted bundle offers, and created an engaging branded experience that aligned with the film's release.