Sony Records

One of the main challenges I faced was translating the artistic vision of the artists into tangible album packaging. Collaborating closely with the talent, I had to ensure that their creative ideas were realized while also maintaining a cohesive and visually compelling design across multiple projects.

My goal was twofold: to capture the essence of each artist's music through visually striking album packaging and to generate anticipation for Prodigy's solo album release through an engaging ad campaign. Through epic visuals, I aimed to create designs that not only resonated with the artists’ fan bases but also attracted new listeners to their music.

Through meticulous planning and execution, I successfully brought the artists’ visions to life, delivering album packaging that reflected the spirit of their music. The 'Cold as Ice' ad campaign for Prodigy's solo album garnered significant attention, running in prominent Hip-Hop publications such as XXL, Source, Vibe, and Complex Magazine. The combination of evocative album art and impactful advertising contributed to the success of the album releases, cementing Load Records’ reputation as a powerhouse in the Hip-Hop industry.