Crafting the Experience: Lady Gaga’s AT&T TV Super Saturday Night
Capturing the Essence of the Event Amidst High Expectations
The challenge was to create a cohesive visual identity that captured the essence of Lady Gaga’s concert and the milestone 10th anniversary of AT&T TV Super Saturday Night. With a star-studded lineup and over 8,500 attendees, including celebrities and industry VIPs, expectations were high. Additionally, the event needed to stand out in the crowded landscape of Super Bowl weekend events.
Delivering an Immersive and Memorable Experience
My goal was to deliver an immersive and memorable experience that went beyond the traditional concert-going experience. Through strategic design and thoughtful curation, I aimed to create assets that enhanced audience engagement and reflected the energy and excitement of Lady Gaga’s performance. Leveraging AT&T 5G technology, I sought to incorporate interactive elements that would elevate the event and captivate both attendees and viewers tuning in via livestream on Twitter.
A Spectacular Event and Engaging Experience
The result was a spectacular event that exceeded expectations and left a lasting impression on attendees and viewers alike. From the visually striking logo and event materials to the immersive experiential designs and audience activations, every element contributed to a memorable experience. The livestream on Twitter garnered over 1.39 million viewers and quickly became the #1 trending topic, amplifying the reach and impact of the event. Lady Gaga’s concert, presented by AT&T TV Super Saturday Night, marked the 10th anniversary of the iconic concert series in style, setting a new standard for Super Bowl weekend extravaganzas.
