Silent Spectacle: Launching Xandr with Visual Intrigue
Breaking Through the Noise Without Words
The challenge was to generate buzz and intrigue around Xandr’s launch amidst the cacophony of Cannes without resorting to traditional advertising methods. We needed to find a way to stand out and pique curiosity without relying on verbal communication or overt messaging.
Creating Intrigue and Relevance in the Attention Economy
Our goal was to capture attention and relevance in the attention economy by leveraging visual spectacle and mystery. Addressable advertising, being an essential tool for personalized marketing, demanded a launch that mirrored its innovative nature. We aimed to position Xandr as a major contender in the industry by sparking curiosity and conversation around the brand.
Generating Buzz and Industry Recognition
The Xandr launch garnered significant attention and acclaim within the advertising industry. Our silent spectacle became the talk of Cannes, attracting coverage from publications like AdAge and dominating social media conversations. The massive wrap, visible even from passing flights, reinforced Xandr’s presence and significance, solidifying its position as a major player in the addressable advertising space.
